Established in 1897, the Roycroft Campus is the birthplace of the Arts & Crafts Movement in America. It remains the best preserved and most complete complex of buildings of the “guilds” that evolved in the United States at the turn of the 19th to 20th century. Author, lecturer, and entrepreneur, Elbert Hubbard, started the Campus by establishing the Roycroft Press, and would later evolve to include additional shops focused on the decorative arts.

The birthplace of Fisher-Price Toys, East Aurora is a community that is passionate about children. Fisher Price Toys is a fundamental piece of East Aurora's long history in industry and manufacturing. Herm Fisher and Irving Price jointly established their company in 1930. They combined their ambitions into a movement for a new vision of toys and have reflected a creative spirit throughout changing American culture. As seen in the picture below, they promote the holiday spirit with lights and displays each winter. Today Fisher Price still remains a competitive toy provider and provides the community with a stable source of jobs and history. Fisher-Price's international headquarters are located on Girard Avenue in the Village.

If you've been there, you know! Rich in history and eclectic treasures, Vidlers is the place to go for everything. With three floors and more departments than we can count, this is a must stop shop!

The Aurora Theatre was built on the site of the original Millard Fillmore Theatre through the efforts of a group of local businessmen including Irving Price who later founded Fisher-Price Toys and Elbert Hubbard II, son of Elbert Hubbard, founder of the American Arts and Crafts Movement on the Roycroft Campus.